China's electronics firm Maxhub opens Noida experience centre to boost localisation efforts

The company said that the Centre will serve as a hub for partner enablement, customer engagement, and innovation, driving value across the entire ecosystem.

China's electronics firm Maxhub (Photo/NewsEdition)
China's electronics firm Maxhub (Photo/NewsEdition)

Noida, India, June 01: China-based interactive display firm Maxhub on Monday opened its first Experience Centre in Noida to strengthen its supply chain and localisation efforts.

The company said that the Centre will serve as a hub for partner enablement, customer engagement, and innovation, driving value across the entire ecosystem.

Speaking on the launch, Aaron Xiao, President - MAXHUB Global said, "So localisation is very important. We are hiring people here. It is just the beginning. So we need to have local team here...we need to have local partners here.”

According to the company, the launch of the Noida Experience Centre underscores India's position as one of the world's fastest-growing digital economies.

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Meanwhile, Xiao said that initially the company is planning to establish a strong presence in India’s two major cities, Bengaluru and Mumbai, two major corporate hubs.

“As organisations accelerate their digital transformation journeys and educational institutions reimagine smart classrooms, demand for intelligent collaboration technology is growing across the country. This need makes the Noida centre a strategic addition to MAXHUB's global footprint and the brand’s mission to enhance team creativity, productivity, and immersive communications through cutting-edge technology,” the company said in a statement.

Ranked among the leading players globally in interactive flat-panel displays and all-in-one LED displays by TrendForce, the company currently serves customers in over 140 countries across the corporate, education, healthcare, and government sectors.

Going further, speaking at the inauguration, Pankaj Jha, Managing Director, MAXHUB India, said that as organisations accelerate their digital transformation journeys, the need for intelligent, intuitive collaboration solutions has never been greater.

“This centre is designed to give customers and partners a hands-on understanding of how MAXHUB solutions can power the future of work and education,” he added.

Maxhub approach to the Indian market rests on three key pillars: localisation, innovation, and partnerships, which define its long-term vision. The brand is driving value across the entire ecosystem by building a team of Indian professionals with dedicated technical support and training tailored to local needs.

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It is also offering immersive, hands-on experiences across environments ranging from huddle rooms to executive boardrooms, while strengthening collaboration with technology leaders and distribution partners to deliver end-to-end solutions nationwide, the company said in a statement.

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