ConsumerX Ventures launches Rs 150-crore fund for early-stage consumer startups

Gurugram: D2C Insider, a community of direct-to-consumer (D2C) founders, operators and startup professionals, on Saturday announced the launch of ConsumerX Ventures, an early-stage investment fund focused on consumer brands.

The fund, which is targeting a corpus of Rs 150 crore, will invest in pre-seed and seed-stage startups operating in the consumer sector.

According to the company, the fund aims to support founders during the initial stages of building their businesses, when access to institutional capital and operational support is often limited.

ConsumerX Ventures plans to back digitally native and emerging consumer brands across categories, with a focus on businesses catering to evolving consumption trends among Gen Z and consumers in smaller cities and towns.

The launch was announced during the D2C Insider Super Angels Annual Day event in Gurugram, which was attended by more than 120 founders, operators and investors from India's startup ecosystem.

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Representatives from companies including Paytm, Xiaomi, Sirona Hygiene, Nykaa, Pee Safe, InsuranceDekho, Rage Coffee, Droom, ShopClues and Bacca Bucci participated in the event.

Abhishek Shah, Managing Partner at ConsumerX Ventures, said the fund was created to address what he described as a gap in institutional support available to consumer startups during their earliest stages of growth.

Chhavi Bhardwaj, General Partner at ConsumerX Ventures, said the fund would focus on startups building products and brands aligned with changing consumer behaviour, particularly among younger and digitally engaged consumers.

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The fund said it intends to build a portfolio of 20 to 25 consumer startups and plans to continue supporting selected portfolio companies through subsequent funding rounds, including Series A investments.

ConsumerX Ventures will leverage D2C Insider's network of more than 30,000 founders, operators, investors and ecosystem partners for sourcing investment opportunities, conducting due diligence and supporting portfolio companies, according to the company.

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