Reykjavik [Iceland], June 26: India is now eying USD 3.3 million mango import market of Iceland, as the country organised its first-ever Indian mango promotion events in in Reykjavik and Akureyri.
The event was organised on June 25 by Embassy of India in Reykjavik, in collaboration with the Agricultural and Processed Food Products Export Development Authority (APEDA).
The aim of the initiative was to position premium Indian mango varieties in the markets of Iceland which is currently dominated by imports from Thailand, Brazil, Cambodia, Ghana and Peru.
These mangoes have established a presence in the Icelandic market due to the limited availability of alternative suppliers.
Iceland imported mangoes worth around USD 3.3 million in 2025, of which approximately USD 1 million worth was imported from Thailand alone.
India exports a fraction of its total production (usually 30,000 to 50,000 MT valued over $60 million annually), heavily prioritizing domestic demand. Top global destinations include the UAE, USA, and UK, with Alphonso and Kesar as the most sought-after premium varieties, according to the data of Cibex.
During the Mission's interactions with local consumers, it emerged that Icelanders are fond of mangoes and particularly enjoy them in smoothies, desserts and fruit salads, indicating promising potential for Indian mangoes in the Icelandic market.
Ambassador R Ravindra highlighted the unique qualities of India's world-renowned mango varieties and underscored the significant opportunities for expanding Indian mango exports to Iceland.
Director of Trade Agreements at the Ministry for Foreign Affairs of Iceland, Mr. Sveinn K. Einarsson, spoke about the opportunities presented by the India–EFTA Trade and Economic Partnership Agreement (TEPA) and its potential to facilitate greater imports of Indian mangoes into Iceland.
Secretary General of the Icelandic Federation of Trade, Mr. Ólafur Stephensen, noted the growing interest among Icelandic businesses in India and highlighted the promising prospects for increasing imports of Indian agricultural products, particularly mangoes.
Second Secretary, Ms. Anisha Tomar, delivered a presentation on India's mango production, highlighting the country's position as the world's largest producer of mangoes. She also outlined the Government of India's initiatives to promote mango exports through quality assurance, market access and international promotion.
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